We Found a Better Way to Rank
Page 1 On Google

By Grow Team

Read time: 3 minutes

Hey Folks,
Struggling to rank on Google despite your best keyword efforts?

You know the drill:

-Pick a keyword
-Use it enough (but not too much)
-And hope Google notices

Lots of companies, including clients of ours, were right there with you until discovering this revolutionary SEO positioning strategy.

They shifted to something called 'topic clusters' – and boy, it can pay off.

Moz.com is a great example of this with their guide ranking for 21k keywords:

But what exactly is a topic cluster?

Think of it like constructing a web of content that Google can't ignore.

First up, the heart of the matter: the Pillar Page.

This isn't just any page; it’s the kingpin. Picture a detailed, all-encompassing guide on something broad like digital marketing.

It's got to be beefy, packed with insights – think 'ultimate guide' level.

This page isn’t just a fluff piece; it’s structured, loaded with helpful subheadings, and it's your launchpad to related topics.

Now, enter the Content Clusters. These are the supporting actors.

Each one’s a deep dive into a specific aspect of your pillar topic. They're leaner, sure, but every bit as organized and reader-friendly.

Take a pillar page titled 'Digital Marketing 101: A Complete Rundown for Beginners.' A cluster could be a focused piece on, say, social media marketing.

And the glue that holds this all together?

Hyperlinks.

Not just any links, but a strategic web of internal links that connect each cluster back to your pillar page.

This is how you tell Google, "Look here. We're the authority on this subject."

Here’s a topic cluster example on workouts from HubSpot:

And that, my friends, is how you dominate a topic on Google.

Because here’s the real kicker:

It's not just about traffic. Users will stay longer and be more engaged because they’ll find a wealth of related, useful content.

That's the double win: more traffic and better engagement.

Now, if all this sounds great, but you're feeling a bit overwhelmed, don't sweat it. We've got your back. Why not jump on a free consultation call with us?

We can walk through your specific situation and give you tailored advice.

And who knows?

There's a good chance I might just hop on the call to brainstorm with you on your business.

That's right – you, me, and a deep dive into making your content strategy rock.

Stay ahead of the curve,
The Grow Team

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.