The Truth About Ranking Your Google Business Profile

The Truth About Ranking Your Google Business Profile

Read time: 2.5 minutes

Hello Grow Community! 📈

Want to know the secret to ranking your Google Business Profile at the top of Google Maps? Buckle up, because the reality is that, like everything else worth having, it takes time, ongoing effort, and skill to achieve and maintain a top spot.

Every day, we meet business owners surprised to learn that regular updates and modifications to your Google Business Profile are essential for ranking in the top three and staying there. If it were easy, everyone would be in the top three, but that's simply not possible.

Google loves consistency.
They want active business owners on their platform.

A few months ago, we discussed how Google leveled the playing field. They don't just rank businesses with the most reviews at the top. Instead, they give newer businesses or those with fewer reviews but more frequent updates a chance to rank higher.

Google only shows a few weeks of posts on Google Business Profiles, indicating their preference for recent updates. Promotions expire after one year. This trend of favoring recent information isn't limited to Business Profiles. Our friends at WIx shared a stat: 38% of content from 2013 or older no longer exists on Google Search. Google loves new information!

How can you use this to your advantage?

Google offers several ways to regularly update your Google Business Profile: post updates, upload images, get reviews, reply to reviews, ask questions, answer questions, add services, change service descriptions, and add offers.

If you do this consistently, you can get your profile ranking in the top 3 in just a few months. Being in the top 3, also known as the map pack, can 10x+ your customers and revenue since an estimated 50%+ of all clicks go to the businesses in the top 3.

Trying to do it manually is challenging and time-consuming, especially with Google's frequent algorithm updates. There's a better way.
Hire Guac Digital 🥑 to handle it all for you. Let us ensure your profile stays updated and competitive, giving you the best chance to rank in the top 3.

Whenever You're Ready to Scale your Brand

Are you an Business Owner currently making $40k/month who's looking to scale to $100k/month?

We've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.