Our Insane Google Ads Case Study

Our Insane Google Ads Case Study

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Hello Grow Community! 📈

We want to take you inside an eCommerce brand we’re working with today and show you exactly how we transformed it in less than 30 days using Google Ads.

This isn’t about bragging, it’s about showing you how quickly things can change with the right approach.

When this high-ticket brand came to us, it was struggling to gain momentum with Google Ads. In just 30 days, we boosted their return on ad spend (ROAS) by 92%, achieving a 10x ROAS.

Here’s how we made it happen:

1) Foundational Restructuring

When we started, the brand had minimal traction with Google. Their entire foundation was disorganized:

• No proper SEO work on titles

• Product images cluttered with text due to their Facebook Ads strategy

• Incomplete information in Google Merchant Center

Our goal was to begin with Google Shopping and create ads that stood out from competitors. After conducting initial research and optimizing campaigns, we completely revamped the product feed, focusing on a buying intent strategy tailored to our ideal audience. This led us to the simplification phase.

2) Campaign Restructuring

Before we came on board, the team had tried everything—shopping, search, display, YouTube—but nothing was working, and they were burning through money.

The first thing we did was simplify the campaign strategy by cutting out what wasn’t working. This left us with a focused approach:

• Performance Max campaign targeting only the best sellers

• Branded search campaign

• Retargeting standard shopping campaign

The brand needed quick results, and we didn’t have time to test every product, especially with their high average order value (AOV). Once the initial results were in, we moved to the next phase.

3) Scaling

Scaling in this case wasn’t about adding budgets or campaigns. Instead, we focused on optimizing the backend based on the incoming data—keywords, product feed, and more. Our main goal was to push our product listing ads to the top while reducing average cost-per-click (CPC). This was achieved through higher click-through rates (CTR) and better landing page experiences.

We’re still heavily focused on backend improvements and will continue until we have enough consistency to scale budgets effectively.

Take Action Now!

If you haven’t tried our Google Ads services yet, now’s the perfect time. Click the link for a free personalized audit of your current campaigns to see where improvements can be made and how you can boost your ROAS! Additionally, request your FREE marketing plan from our experts to scale your eCommerce brand to the next level.

Whenever You're Ready to Scale your Brand

Are you an Business Owner currently making $40k/month who's looking to scale to $100k/month?

We've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

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Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.