Mastering Google Local Justifications for Your Business

Read time: 3 minutes

Hello Grow Community! 📈

In this edition, we’re diving into a powerful Google Business Profile feature that can give your business a significant ranking boost: Google Local Justifications. If you're unfamiliar with this term, don't worry - we're here to help.

What Are Google Local Justifications?

Google Local Justifications are those handy snippets of information that appear under your business name in local search results. These snippets explain why your business is showing up in the search results, providing quick, relevant details to help potential customers make informed decisions at a glance.

Types of Justifications

There are several types of justifications Google might display, including:

1. Review Justifications: These snippets pull quotes directly from your customer reviews and trigger your Google Business Profile (GBP) to rank higher when someone searches for a keyword used in the review. For example, if someone left a review saying “This HVAC repair service did an awesome job!” and someone searches for “HVAC repair service,” your business will likely show near the top with this review prominently displayed.

2. Website Justifications: Sourced from your website, these snippets highlight relevant content like "24/7 customer support" or "free consultations."

3. Post Justifications: Google can also pull from your Google Posts, showcasing recent updates or promotions.

4. Services Justifications: These snippets are pulled from the services you add to your Google Business Profile.

Why Should You Care

Local justifications can significantly impact how many people see your Google Business Profile. They provide immediate, relevant information that can influence a potential customer's decision to click on your GBP. In a world where attention spans are short, these snippets can be the difference between gaining a new customer or missing an opportunity.

How to Optimize for Justifications

1. Encourage Detailed Reviews: Ask your customers to leave detailed reviews mentioning specific products, services, or features of your business.

2. Keep Your Website Updated: Ensure your website is rich with relevant content that Google can pull from. Regularly update it with new information about your services and products.

3. Use Google Posts: Regularly post updates, promotions, and news to your Google Business Profile. This keeps your profile fresh and provides Google with more content to use.

4. Manage Services: Ensure you list every service you offer on your GBP and write descriptions for each service. Aim to have at least 30 services on your profile.

Stay Ahead with Guac Digital

Our Google Business Profile management at Guac Digital is here to help. We can keep your profile up-to-date, manage posts, and ensure all relevant information is available for Google to use in justifications. Try our service now and get a GBP tune-up Today!

Stay tuned for more tips and insights to help your business grow with Grow by Guac.

Whenever You're Ready to Scale your Brand

Are you an Business Owner currently making $40k/month who's looking to scale to $100k/month?

We've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.