Google Increases the Importance of GMB in New Update

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Hello Grow Community! 📈

Google recently made a change that underscores just how important your Google My Business (GMB) profile is. Now, if you want to run Local Service Ads (LSAs), you must have a verified Google Business Profile (GBP). This shift shows that Google views the GMB as the go-to source for local business information—impacting not just ads but also AI-generated search results. If your GMB isn’t fully optimized, now’s the time to catch up!

The Importance of GMB Optimization After Google’s New Updates:

1. The Source of Truth for LSA: By tying Local Service Ads to verified GMBs, Google ensures that accurate, trustworthy information is front and center in local search results. This means the two biggest marketing platforms for local businesses—GMB and LSAs—are now linked.

2. Used in AI-Organized Search Results: Google’s AI-organized search results depend heavily on GMB data to display local businesses. Having a complete profile is crucial for visibility. Instead of phasing out GMBs, AI is making them even more valuable.

3. Increased Trust and Consistency: A well-maintained and optimized GMB boosts your credibility with both Google and potential customers. Google is testing new displays, and your GMB info needs to be updated to take full advantage of these changes.
   
   

If you want to reach more local customers and stay relevant in Google’s eyes, your Google Business Profile must be a priority. A verified and optimized profile isn’t just nice to have—it’s essential for staying competitive in local search following these new Google updates.

Let Lihi, our automated GMB optimization AI agent, handle this for you. Lihi will automatically optimize your GMB daily, keeping you ahead of the competition Today!

Stay competitive with Guac Digital and let Lihi keep your Google Business Profile fully optimized for maximum impact!

Take Action Now!

If you haven’t tried our services yet, now’s the perfect time. Click the link for a free personalized audit of your website to see what changes to make and where you’re currently ranking! Additionally, get your FREE site audit today!

Ready to Boost Your Local Rankings?

Now that you know the ranking factors, it’s time to optimize your profile. Feeling overwhelmed? Don’t worry! Our experts at Guac Digital can help you optimize your Google Business Profile and improve your local search rankings effortlessly.

Thank you for being a valued part of our community. We’re here to help you stay ahead. If you have questions, we’ll connect you with a live agent per your location shortly.

Here's to Your Growth!  📈

The Guac Team

Whenever You're Ready to Scale your Brand

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And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.