How we Increased a Supplement Brand's Revenue by 517% in 30 days 🚀

Read time: 3 minutes

Hello Grow Community! 📈

Over the past 30 days, we exploded a supplement eCommerce brand with Google Ads.

We increased their revenue by 517%, while simultaneously increasing their ROAS by 26%.

And we started from $0.

In today's email, I'm going to break down the 5 secret tactics we implemented with Google Shopping to achieve this.

Let's dive in:

#1: Ad scheduling

Many eCommerce brand owners don't realize that ad scheduling is a secret hack.

One that can pace your spend as needed.

And push more at the right times.

We implemented that here by using the previous data the brand had on traffic.

So although traffic dropped at the excluded times, sales & revenue increased due to a heavy push at the right times.

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#2: One product Performance Max

Another one of those secret tactics we've begun to recently incorporate.

With this approach, we simply put the best selling product into the main Performance Max.

And run it as a shopping only campaign.

If there are > 500 conversions on the account level, this tactic works extremely well.

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#3: Brand Exclusions

The newest addition to Google ads.

With brand exclusions, you get to directly exclude 3rd party brands that don't convert.

This helps keep the ad budget focused on the search terms that matter.

And helps get rid of those that don't.

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#4: Customer Match Lists

The true key to unveiling tons of potential scale.

Customer match lists can be accessed directly from the audience managers section.

And this setting uses the internal data from these lists to further find similar audiences.

Perfect for supercharging the algorithm.

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#5: Value Rules

A setting hidden within Performance Max campaigns.

And often overlooked.

With value rules, you can actually adjust budgets and bids on certain audiences, devices, and even locations.

Perfect for brands that want a bit more control over the internal settings.

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Those are the 5 things we did to explode this supplement brand with Google Ads.

Implement what you just learned in 2024 to scale your brand.

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That's all for today guys!

Hope you have a great holiday break.

Talk soon,
Inna @ Grow By Guac

Whenever You're Ready to Scale your Brand

Are you an Business Owner currently making $40k/month who's looking to scale to $100k/month?

I've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

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