How We Increased Organic Traffic and Keywords for Dot Foods In 2023

Read time: 3 minutes

Hello Grow Community! 📈

The Challenge

Dot Foods, a major player in the food industry, sought to grow the organic footprint of its Careers page subdomain to attract more job applications.

The challenge was to balance national and local keywords while expanding regional visibility.

The Approach

We tackled this problem from all sides of SEO.

Onsite tactics
We started by conducting technical audits to fix the indexing and visibility issues Dot Foods was having.

Content tactics
There were an abundance of keywords that Dot Foods could have been ranking for but wasn’t. We started our content initiatives by identifying the branded and unbranded keyword opportunities.

From there, we built a full-funnel content strategy.

Top-of-funnel: Built out a blog content strategy aimed at targeting unbranded, high-volume queries relating to the client's niche.

Middle-of-funnel: Optimized landing page content for Frequently Asked Questions and internal linking to job details pages.

Bottom-of-funnel: Wrote and optimized informative content around Dot Foods as an employer (company pay and perks, day in the life of an employee, etc.).

Impressive results from these efforts started to show within the first two months of executing these strategic updates.

Offsite tactics
In order to increase the relevancy of our blog posts, we secured backlinks from relevant sources to direct traffic to the newly created and newly optimized pages.

Additionally, we implemented an anchor strategy to help pages rank for target keywords.

Results

By coupling this SEO strategy with Conversion Rate Optimization (CRO), Dot Foods successfully achieved its goal of growing organic traffic and job applications in the highly competitive food industry job market.

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Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.