How to Scale your Brand with Youtube Ads

Read time: 3 minutes

Hello Grow Community!

It's taken us $272,257 in Google Ads spend to finally figure out Youtube Ads.

And so far, that spend has generated me $1,152,219 in return.
(4.23x ROAS)

​So if you're looking for an effective way to scale your brand heading into 2024...

Here's our exact strategy for scaling with Youtube Ads:

​Strategy Overview

Any powerful Youtube ads approach begins with a strong foundation.

This means focusing on things such as the:

> Product titles & descriptions in terms of SEO

> Landing page experience (trust-worthiness, speed, etc.)

​Unlike Google shopping, other things such as the Google Merchant Center programs are irrelevant here.

But along with the above, your brand needs a winning video creative.

​I often recommend brand owners to find winners via Facebook ads or TikTok ads first before coming onto Youtube.

Just makes the entire process easier.

​Once the foundation is in place and we've secured a good creative, we move onto the ad strategy.

After spending thousands testing different bidding strategies, we've found smart bidding to work the best.

Maximize conversions, Maximize conversion value, or TROAS.

​It's crucial to test all on your ad account to see what works best.

And the most important part of a good Youtube ads campaign is the "Frequency capping" setting.

​We choose to cap it at 3 to avoid angry customers or wasted adspend.

As for the actual ad group level approach, we follow a Facebook ads approach:

1 campaign -> 1 ad group -> 3 ad creatives

​As the algorithm tests through the creatives, it often throws back a winner.

Within 14 days, we've already identified what works.

​The next step is to consistently optimize the creatives every few weeks to improve CTRs.

And add new creatives to the mix.

Because at the end of the day, Youtube ads are very similar to Facebook & TikTok ads.

They require constant testing.

​​That's the exact Youtube Ads strategy I used to generate a 4.23x ROAS off $270k+ in spend.

Talk soon and be on the lookout for more,
The Grow Team

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.