Do These 7 Things to Take your Brand to 7-figures in 2024

By Grow Team

Read time: 3 minutes

Hey Folks,

Over the past 30 days, we generated over $234,493 in new revenue for one of our clients using just Google Ads.

With a 3.75x ROAS.

If you are running an eCommerce brand and you want to consistently hit numbers every single month like these...

Here are 7 things you must be doing to take your brand to 7-figures and beyond in 2024:

#1: Funnel Analysis

Every few weeks, you must be re-analyzing the funnel for your entire brand.

Breaking down KEY metrics such as:

• Average order value

• Conversion rate

• Search impression share

• Click share

Trying to understand whether these improved or went down.

These metrics directly let you know where the leaks are.

And it’s crucial to capture them before it’s too late.

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#2: Profit Analysis

Stepping deeper into the business is where most eCom brands struggle.

They simply want to avoid discussing the hard things.

Things like actual net profit.

But to scale with Google, it's key.

Knowing net profit numbers lets you decide what the ideal costs should be.

What metrics you should be aiming at.

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#3: Insights Analysis

There's a beautiful section you can access from the Google ads dashboard that says "Insights".

A section responsible for our $20m+ in scale with Google.

One filled with tons of valuable insights that you SHOULD be using to optimize the backend.

Product titles, Google Merchant center raw data feed, etc.

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#4: Cold Traffic vs. Hot Traffic Distribution

The best eCommerce brands are those that look into how much traffic is cold vs hot.

And create strategies / approaches accordingly.

I see too many brands scale up budgets only to realize that 80% of traffic is retargeting.

Essentially wasting money on the wrong traffic source.

The algorithm needs a constant flow of cold traffic to keep things stable.

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#5: Budget Optimization

Ecommerce brands focus on optimizing the campaigns & backend but miss out on one key thing:

Budgets.

At any given time, you must be focusing on ensuring your budgets are allocated to what's working.

Whether it be in terms of campaigns or products.

Your brand will truly begin to scale when the budget leaks are resolved.

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#6: Campaign Type Additions

Scale isn't just about adding campaigns.

It's about adding different & new campaign types.

Search, display, discovery, and even YouTube campaigns.

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#7: Segregation

When your eCommerce brand consistently adds new products, it becomes crucial to segregate products.

This allows all products to spend properly.

And get tested.

To scale, this must be done consistently.

Otherwise, products sit in campaigns & never get tested.

Taking action on these 7 things heading into 2024 will help you profitably run Google Ads...

So you can ultimately scale your brand to 7-figures and beyond.

This is what we've done for over 100+ fast-growing eCommerce brands.

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If you have any questions or need any help with your Google Ads strategy...

Feel free to reply to this email and ask away!

Speak soon,

📈 Grow Team @Guac Digital Marketing

Whenever You're Ready to Scale your own Brand

Are you an Brand Owner currently making $40k/month who's looking to scale to $100k/month?

We’ve helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

No, it’s not creating the right offers or choosing the best marketing strategies.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

To your growth!
The Grow Team

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.