5 Tips & Tricks we used to Scale a Brand to $173k/month

Read time: 3 minutes

Hello Grow Community! 📈

It's official:

One of our clients at Guac Digital Marketing just hit their first $170k+ month with Google Ads.

($173k to be exact)

​We began working with this brand on August 23rd of this year.

And in the past 30 days, we've achieved explosive growth.

Conversions have increased by 29%.

Revenue has increased by 43%.

And their ROAS is at 5.22x

​So in today's email...

We are going to be showing you the 5 tips and tricks we used to scale this brand to multiple 7-figures per year with Google Ads.

Let's dive in:

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Tip #1: Segregate Products on Sale Separately

Due to the holiday season, this brand had started special sales revolving around certain products they sold.

A sale with a time limit and an unique landing page per product.

Instead of just running these products inside testing campaigns, we decided to take things up a notch.

We launched a sale Performance Max campaign that just focused on these products alone.

And because these products had been focused on differently than everything else, conversion rate ended up being much higher.

Take whatever's on sale and run it differently.

​

Tip #2: Excluded products segregation

One of our key optimization strategies here was to take whatever wasn't working.

And run it within its own campaign.

This allowed winners to do better.

And losers to get a second chance.

Our bad performing products campaign ended up running at a 4.69x ROAS.

Just slightly above breakeven.

Not the best, but these numbers are much better for these products than in the original campaign.

​

Tip #3: New Customer Acquisition

New customer acquisition

Google ads work best in a funnel-like approach.

Cold traffic + warm / hot traffic.

We wanted to fully separate out cold traffic from the rest here.

And ended up running a Performance Max campaign just for new customers only.

This allowed the algorithm to focus differently on cold traffic compared to hot / warm.

And use this stronger data to drive cold traffic acquisition.

At this point, every brand must be targeting new customers differently.

​

Tip #4: Asset group testing

Many eCommerce brands focus on top of the level testing.

Products, landing pages, campaign types.

But they often leave out asset group testing.

Especially within Pmax campaigns.

We developed a strategy for this brand that allowed us to test:

> Images + videos in one asset group

> Feed only in another

Just two separate approaches that let us truly understand what this brand responds to the best.

​

Tip #5: Feed dominance

Brands that use Google ads often focus on one of these things:

> Bids

> Budgets

And totally miss out on the feed.

​

Not only does this cause the foundation to become weak..

But it also reduces the chances of having multiple of your products / variations rank in the top 10.

Side by side.

This is where true scale is achieved.

For this brand, we solely focused on feed dominance by taking incoming campaign data..

And optimizing titles + descriptions with it.

Lower ad-spend. More scale.

​​Those are 5 tips and tricks we used to scale this
brand to $173k/month with just Google Ads!

If you learned something from today's email...

Go implement it immediately to improve your Google Ads results!

And stay tuned for more coming your way from myself and my team at Yoru Marketing.

Talk soon,

@The Grow Team 📈

Whenever You're Ready to Scale your eCommerce Brand

Are you an eCom Brand Owner currently making $40k/month who's looking to scale to $100k/month?

I've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

I'm offering a free strategy session where I'll walk you through the process a successful scale.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.