Google's New Update Killed Call Tracking: Here's How to Keep Your Calls Counted!

Google's New Update Killed Call Tracking:
Here's How to Keep Your Calls Counted!

Read time: 3 minutes

Hello Grow Community! 📈

Did you catch Google’s recent update? They've announced that starting July 31st, they will discontinue the call tracking feature for Google Business profiles. This may have left you wondering about the implications for your business and seeking alternatives.

For those unfamiliar, this metric shows how many people clicked the call button or your phone number on your Google Business profile—a crucial indicator of your performance on Google Maps. Alongside a few other metrics like website clicks and direction lookups, its removal is a significant hit to reporting. This change won’t take effect until July 31st, giving us some time to adapt.

If tracking calls is critical to your operations, consider using a dedicated call-tracking system. Here’s where our new solution, CallTrack By Guac, comes into play. For only $39.99, CallTrack offers a unique number to place on your Google Business Profile. When a customer uses this number, the call is seamlessly redirected to your actual phone number. This setup not only ensures continued monitoring of your call metrics but also maintains consistency across different platforms like Apple Maps and Bing, alleviating any potential confusion.

While some might suggest waiting to see if Google proposes a new solution, taking proactive steps with CallTrack ensures you won't miss out on valuable insights during this transition.

At Guac Digital, we typically use heat map audits to evaluate the success of Google Business Profiles rather than solely relying on direct metrics like calls and website clicks, as these can vary with weather and seasonality. Heat map audits provide a view of your ranking relative to competitors, unaffected by seasonal changes.
Interested in seeing where you stand? Request Your Free Consultation
and get a heat map ranking report for 10 keywords crucial to your business. It’s quick, taking about a minute, and it'll optimize your Google profile for those keywords in the process.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.