Google Business Profiles Go Social: Meet "What’s Happening"

Read time: 1.5 minutes
You can also listen to this newsletter
with our new audio feature at the top of the page!

Hello Grow Community! 📈

Google just introduced an exciting new feature called "What’s Happening" for Google Business Profiles (GBP). This update transforms your GBP into a dynamic, social media-style feed, showcasing your latest posts, offers, and events directly to customers searching online.

Think of it as free, prime-time marketing space from Google. Whether it's tonight's live music, daily specials, or exclusive promotions—customers will instantly see what’s fresh at your business. Right now, it's active primarily for restaurants, but expect it to roll out to more industries soon.

Here's how you can leverage this feature immediately:

📱 Link Your Social Profiles
Make sure your business’s social media accounts are linked to your GBP. Google will pull in your latest posts automatically, keeping your profile active and engaging.

🎉 Highlight Offers and Events
Don't just post standard updates—regularly publish events and special offers directly on your GBP. These posts appear prominently in the "What’s Happening" section, giving you increased visibility and helping drive customer interest.

📅 Stay Consistent
Keep your Google and social media posts current and fresh. Regular activity signals to Google (and customers) that your business is lively and worth visiting.

Google’s continued push toward engaging, real-time content gives you a powerful new tool to convert online searches directly into customers.

Need help keeping your GBP fresh and engaging?
Visit www.guacdigital.com and learn how our dedicated team can optimize your Google Business Profile to attract more customers.

Take Action Now!

If you haven’t tried our services yet, now’s the perfect time. Click the link for a free personalized audit of your website to see what changes to make and where you’re currently ranking! Additionally, get your FREE site audit today!

Ready to Boost Your Local Rankings?

Now that you know the ranking factors, it’s time to optimize your profile. Feeling overwhelmed? Don’t worry! Our experts at Guac Digital can help you optimize your Google Business Profile and improve your local search rankings effortlessly.

Thank you for being a valued part of our community. We’re here to help you stay ahead. If you have questions, we’ll connect you with a live agent per your location shortly.

Here's to Your Growth!  📈

The Guac Team

Whenever You're Ready to Scale your Brand

Are you an Business Owner currently making $40k/month who's looking to scale to $100k/month?

We've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

Consultations Available 🥑

We offer consultations. We have something for everyone, whether you're a digital marketer with a client whose rankings stubbornly refuse to rise or an unsure business owner who isn't confident about the next steps to take. You can send an email to [email protected] or reply to this newsletter to set one up. The rate is $500 for an hour call, but the truth is the calls always last at least two hours, and often far longer. We'll stay on with you until we've communicated everything we need to. We usually start out with a detailed audit of your Google Business Profile and a survey of the competition. It’s your show though. Let us know what you’d like to discuss. We’ll start researching as soon as we hear from you.

P.S. If you’d like to work with us and grow your business, we have an extra opening for a new client in September! Get started for free here.