5 Things that Cause Wasted Ad Budget

Read time: 3 minutes

Hello Grow Community! 📈

In the past 5 years, We've handled Google ads for over 300 brands.

We've realized the #1 reason why most brands fail is because of wasted budget.

And more often than not...

It's because the brand owner or internal marketing team have no idea how to strategically run Google Ads campaigns.

​So in today's quick email...

We are going to be breaking down 5 things that cause wasted ad budget...

So you know what to avoid as you continue running Google Ads.

Let's dive in:​

#1: Automatically Created Assets

One of the biggest budget wasters with Performance Max campaigns.

This option literally gives Google the ability to add new headlines, logos, descriptions, etc.

And even target specific landing pages which it thinks are ideal.

BAD idea.

This takes control out of your hands and gives it to Google.

Keep in mind Google has only one goal in mind:

Make the most money possible from you, the brand.

And this can cause it to create completely irrelevant assets.

Or send traffic to the wrong pages.

Avoid.​

#2: Display & Discovery Campaigns

Our agency has spent over $100k testing these campaigns out.

And almost always, they've led to no fruitful results.

Besides an increased brand awareness overall in the market.

If that's your goal, run these to whatever extent you wish.

But if your main goal is sales + profitability, it's best to avoid them.

Unless you use them for retargeting.

#3: Assets

A lot of brands love to add as many assets as possible within Performance Max campaigns.

Not only does this put too much pressure on the Pmax, but it lowers the efficiency overall.

The ideal Pmax strategy is to run it for shopping only.

And to test any additional assets in their own display or discovery campaigns.

This helps lower wasted ad spend and keeps things more focused.

#4: Broad Match

The days of running broad match with search campaigns are over.

These are parasites that do more harm than good with your Google search campaigns.

An ideal approach is to run search campaigns for phrase & exact match keywords.

And scale that way.

Alternatively, you can find scale by running dynamic search campaigns.

Which let Google's algorithm decide whether to go broad or phrase or exact.

#5: Multiple Campaigns with the Same Product

One of the most common problems for brands.

All this does is cause internal competition.

Especially if there's multiple Pmax campaigns at play.

And if your brand is competing with itself, it's essentially wasting budget & bids unnecessarily.

To avoid this, implement proper segmentation strategies.

Each product should be inside a campaign for a reason.

Those are the 5 main things that cause wasted ad budget.

Avoid these mistakes at all costs if you want to keep your campaigns as profitable as possible.

And as always...

Stay tuned for more value coming your way from our team at Grow by Guac Digital Marketing!

Talk Soon,
The Grow Team

Whenever You're Ready to Scale your Brand

Are you an Business Owner currently making $40k/month who's looking to scale to $100k/month?

I've helped over 100+ brands scale their brand with Google Ads.

And we can help you do the same.

We are offering a free strategy session where I'll walk you through the process a successful scale.

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